About this Speaker
It's all about connecting the dots, with intention.
I’m a serial entrepreneur, senior public relations and integrated marketing strategist with over 20 years of experience launching new products and brands. I love a good challenge and have worked with companies of all sizes from global corporations to start-ups and have even launched a few of my own.
I have a traditional PR agency background that has crossed over into all things digital-- from SEO and link building, to influencer marketing and social media, to using data to understand how the web meets business and marketing goals. I'm passionate about finding relevant and creative ways to share stories that resonate and connect with each target audience via the most appropriate outlets. Given my agency background, I love managing external agencies and can serve as the bridge between the PR, search, creative, marketing and analytics teams to ensure consistency and deliver measurable results.